<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Johnathan Wright]]></title><description><![CDATA[Strategic Insights, Creative Execution]]></description><link>https://www.johnathanwright.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 05 Nov 2026 08:04:03 GMT</lastBuildDate><atom:link href="https://www.johnathanwright.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[BetSync — Integrated Launch Campaign]]></title><description><![CDATA[Led the launch strategy, creative direction and design development for the relaunch and expansion of BetSync, Action Network’s automatic bet and trade tracking feature.]]></description><link>https://www.johnathanwright.com/post/betsync--integrated-launch-campaign</link><guid isPermaLink="false">2c6336ba-181c-4a59-afe2-732975e1d436</guid><pubDate>Wed, 07 Oct 2026 03:51:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/049ec4_78ababe2c7624d7d8fe7b67553bfb053~mv2.gif/v1/fit/w_411,h_309,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Johnathan Wright</dc:creator></item><item><title><![CDATA[Social — Creative Direction &#38; Content Framework]]></title><description><![CDATA[Strong social brands give people a clear reason to follow. That starts with knowing your lane, having a recognizable voice and consistently telling stories your audience cares about.]]></description><link>https://www.johnathanwright.com/post/social--creative-direction--content-framework</link><guid isPermaLink="false">a01b0b19-05a8-4956-aaea-2d095d3c96aa</guid><pubDate>Tue, 06 Oct 2026 03:52:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/049ec4_4a350ac0b83e40edbc9207b07b3ee27f~mv2.png/v1/fit/w_411,h_309,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Johnathan Wright</dc:creator></item><item><title><![CDATA[Bet Labs — Brand Identity &#38; Relaunch]]></title><description><![CDATA[Led the transformation of an existing product into Bet Labs, overseeing naming, creative direction and design development.]]></description><link>https://www.johnathanwright.com/post/email--crm--campaign-creative--design</link><guid isPermaLink="false">e3395932-6c56-48a9-a0d8-6aeefaf66555</guid><pubDate>Tue, 06 Oct 2026 03:49:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/049ec4_53452eb7b248424a87bb77c32adfbee3~mv2.png/v1/fit/w_411,h_309,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Johnathan Wright</dc:creator></item><item><title><![CDATA[Playbook — Brand Identity &#38; Launch]]></title><description><![CDATA[Led the brand development, creative direction and launch strategy for Playbook, an AI-powered sports product that helps users discover picks and build betslips.]]></description><link>https://www.johnathanwright.com/post/playbook--brand-identity--launch</link><guid isPermaLink="false">c0a2aad8-75b2-4252-8048-72864aef5c54</guid><pubDate>Tue, 06 Oct 2026 03:48:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/049ec4_9c1ea4cdf43747d6a66bf610e0bd0750~mv2.gif/v1/fit/w_411,h_309,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Johnathan Wright</dc:creator></item><item><title><![CDATA[Editorial]]></title><description><![CDATA[Writing is a foundation of my approach to creative work.]]></description><link>https://www.johnathanwright.com/post/editorial--writing--storytelling</link><guid isPermaLink="false">b517540c-099a-457c-8241-41a88de55779</guid><pubDate>Fri, 02 Oct 2026 03:53:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/049ec4_fc23f45032cc41b39206f727ec0c527c~mv2.png/v1/fit/w_411,h_309,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Johnathan Wright</dc:creator></item><item><title><![CDATA[Email &#38; CRM — Campaign Creative &#38; Design]]></title><description><![CDATA[Lead creative direction and design development across product launches, newsletters, subscription offers and lifecycle campaigns.]]></description><link>https://www.johnathanwright.com/post/email--crm--campaign-creative--design-1d9a3b69</link><guid isPermaLink="false">4aae7f3b-ea8c-4b94-9642-d54419d97762</guid><pubDate>Wed, 30 Sep 2026 03:53:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/049ec4_7ad6360fda2942d09f9b60d89dd053ff~mv2.jpeg/v1/fit/w_411,h_309,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Johnathan Wright</dc:creator></item><item><title><![CDATA[The Favorites Podcast Live Event]]></title><description><![CDATA[A podcast builds a relationship with people you rarely get to meet. For The Favorites’ Chicago watch party, I helped bring that community into the same room.]]></description><link>https://www.johnathanwright.com/post/the-favorites-podcast-live-event</link><guid isPermaLink="false">9d12d5f6-5bb0-41c4-acb0-bfce56d42350</guid><pubDate>Sat, 01 Aug 2026 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/049ec4_aa159d835a6744348a4c0546dde47f88~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Johnathan Wright</dc:creator></item></channel></rss>