Johnathan Wright
I’m a brand and creative leader based in Denver, developing visual identities and directing campaigns that build brands people understand and want to follow. As Senior Director of Brand Marketing at Better Collective, I lead teams across design, content, social and growth. My work spans brand identity development, product launches and integrated campaigns across a portfolio of sports media brands.
My background in editorial informs my approach: find a strong angle, make the idea clear and give people a reason to pay attention.
Brand and creative leader developing visual identities, directing campaigns and leading creative teams.
Education
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Temple University
M.S., Sport Business
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University of Louisville
B.A., Sports Administration & Pan-African Studies
Experience
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Better Collective
Senior Director of Brand Marketing —
Lead brand, creative, social, content and growth strategy across a portfolio that includes Action Network, FantasyLabs, RotoGrinders and VegasInsider. Oversee product launches, brand development, audience growth, paid media and integrated campaigns.
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Major League Soccer
Content Producer —
Created and distributed digital content around MLS, players, clubs and major league moments across owned platforms.
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Teach For America
Teacher
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