Led the launch strategy, creative direction and design development for the relaunch and expansion of BetSync, Action Network’s automatic bet and trade tracking feature.

Strong social brands give people a clear reason to follow. That starts with knowing your lane, having a recognizable voice and consistently telling stories your audience cares about.

Led the transformation of an existing product into Bet Labs, overseeing naming, creative direction and design development.

Led the brand development, creative direction and launch strategy for Playbook, an AI-powered sports product that helps users discover picks and build betslips.

Writing is a foundation of my approach to creative work.

Lead creative direction and design development across product launches, newsletters, subscription offers and lifecycle campaigns.

A podcast builds a relationship with people you rarely get to meet. For The Favorites’ Chicago watch party, I helped bring that community into the same room.