BetSync — Integrated Launch Campaign
Led the launch strategy, creative direction and design development for the relaunch and expansion of BetSync, Action Network’s automatic bet and trade tracking feature.
The campaign brought a clear product story to life across paid media, social, CRM, app store assets and creator promotion.
Connect Once. Track Everything.
The challenge was to turn a technical feature into an immediately understandable benefit. I centered the campaign on connecting accounts once and automatically tracking bets and trades in one place.
One Campaign Across the Customer Journey
I led the development of messaging and assets for returning BetSync users, new app users and prediction market customers.
Working across design, content, social, CRM and product teams, I adapted the campaign for each audience and placement while keeping the central story and visual direction consistent.
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