Bet Labs — Brand Identity & Relaunch

Led the transformation of an existing product into Bet Labs, overseeing naming, creative direction and design development.

The work established a new logo, color palette, typography and visual language, then carried that identity across launch and marketing assets.

Defining a New Identity

The challenge was to give Bet Labs a distinct, recognizable identity while keeping it connected to the broader brand portfolio.

Working with the design team, I directed the development of the name and visual system, setting a consistent direction for how the product would appear across channels.

From Identity to Execution

I led the development of rollout creative across marketing, social and campaigns, translating the new brand system into practical applications.

The work connected the product’s repositioning with a consistent visual identity that could support ongoing content and future campaigns.