Email & CRM — Campaign Creative & Design
Updated: Oct 6
Lead creative direction and design development across product launches, newsletters, subscription offers and lifecycle campaigns.
Partnering with CRM, content and design teams, I shape campaign concepts, messaging, layouts and assets around each brand’s audience and goals.
Making the Value Clear
I define the central message, guide the copy and establish a visual hierarchy that moves readers through the campaign.
Each execution reflects its brand’s voice, with design and messaging focused on making the benefit clear and the next step easy to understand.
Prediction Pro
An analysis-focused template using bold headlines, purple accents and summary cards to organize model updates. The layout gives readers a quick overview before directing them to the full analysis.
RotoGrinders
An editorial template built around a large athlete image, orange headline accents and an expert excerpt. A simple layout keeps the focus on the featured story and its primary call to action.
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